Our scope of expertise

Throughout the years we built a strong expertise on data topics in various business lines. Our goal is to provide end-to-end technical solutions to your digital painpoints : we provide a 360° expertise from the setup of architectural solutions to deployment of CRM campaigns.

Luxury CRC

Client Relation Center helps you provide high-end services to your clients, but can also be a conversion opportunity

  • Multiple your touchpoints so your clients can contact you whenever and wherever they want

  • Collaborate on cases from one unified workspace with a 360 degree view of every customer

  • Improve your online Selling Ceremony

Retail and Online Clientelling
  • Create or develop your client segmentation and attributs: one-timer, multi-timer, engaged, local, tourist, etc.

  • Action your data

  • Improve your targeting campaigns

  • Create personalized content and offers across every customer touchpoint for online campaign

  • Improve your Selling Ceremony for offline experiences

  • Monitor your lifecycle

Data for Industry 4.0

The Industry 4.0 Challenge

Modern factories and industrial systems generate vast amounts of data—but without connectivity and analysis, that data is underused.

  • Siloed machines and systems

  • Lack of real-time insights

  • Manual interventions still dominate

  • Limited agility and predictive capability

The Solution – Industrial Data Platform

A Data Platform for Industry 4.0 connects your operational technology (OT) with IT systems to create a digital thread across the factory floor, supply chain, and enterprise.

Benefits:

  • 🧠 Predictive maintenance and reduced downtime

  • ⚙️ Automated quality monitoring

  • 📉 Waste and energy reduction

  • 🔄 Digital twins and simulation for faster optimization

  • 📡 Real-time decision-making from the edge to the cloud

How It Works

  1. Data Collection: Ingest data from sensors, PLCs, SCADA, MES, ERP, and IoT devices

  2. Integration: Normalize and synchronize across systems and machines

  3. Analytics Engine: AI/ML models provide insights on performance, risk, quality, and forecasting

  4. Edge & Cloud: Run models at the edge for real-time feedback, and sync to cloud for advanced analytics

  5. Action Layer: Automate workflows and provide alerts or feedback loops to equipment and operators

Platform Features

  • 🔌 Plug-and-play Connectivity to OT and IoT Devices

  • 📊 Live Dashboards for KPIs, OEE, and Process Monitoring

  • 🔮 AI/ML for Predictive Maintenance and Quality

  • 🛡️ Enterprise-grade Security and Compliance

  • 🧩 Modular, Scalable Architecture (Edge-to-Cloud)

Ready to Build Your Smart Factory?
Empower your operations with real-time data and intelligent automation. Let’s drive your Industry 4.0 transformation together.

Retail - Suggested Basket with composite CDP

Headline:
🛍️ Deliver Smarter Shopping Experiences with Personalized Suggestions

The Challenge
Retailers struggle with low average order value and abandoned carts. Static recommendations don’t adapt to customer context or behavior, how to leverage on this?

The Solution
Suggested Basket powered by a composite CDP dynamically recommends the most relevant products by leveraging unified customer profiles, behavior, and purchase history.

  • ✅ Real-time product recommendations

  • ✅ Behavior-based bundling (e.g., "frequently bought together")

  • ✅ Context-aware (seasonal, location, channel)

  • ✅ Improved AOV and conversion rates

How It Works

  1. Data Ingestion: CDP collects data from POS, web events, mobile, email, and loyalty systems.

  2. Profile Unification: Create a 360° customer view with identity resolution.

  3. Segmentation & Analytics: Segment users based on past purchases, engagement, and demographics.

  4. AI Engine: Suggested Basket model recommends the next best product.

  5. Omnichannel Delivery: Serve suggestions on site, app, email, or even in-store kiosks.

Case Study: Chantelle Group

  • +28% increase in average basket size

  • +16% uplift in email conversion rates

  • Implemented in under 4 weeks (data was already ready)

Ready to Unlock Smart Product Suggestions?
Book a call to discuss further.

Data Trail is your partner to leverage your data for your company

Discover our expertise in digital marketing and data, with over 10 years' experience in the international luxury, retail, industrial and energy sectors.

A wooden desk features a laptop displaying an email marketing webpage. On the desk are envelopes, one open with a blue inner lining, and two visible notes with the phrase 'Email Marketing.' There is also a small potted plant with green leaves and a yellow tape labeled 'Saturday Delivery.'
A wooden desk features a laptop displaying an email marketing webpage. On the desk are envelopes, one open with a blue inner lining, and two visible notes with the phrase 'Email Marketing.' There is also a small potted plant with green leaves and a yellow tape labeled 'Saturday Delivery.'

150+

15

Forte expérience

femme fondatrice

Le cabinet Data Trail a transformé notre approche marketing. Leur expertise en digital et data est inégalée, surtout dans le secteur du luxe. Hautement recommandés !

Marie Dupont

A copy of the book titled 'The 1-Page Marketing Plan' lies on a gray textured surface. The book cover is bright yellow with bold red, white, and green text. Surrounding the book are various small objects: a metallic laptop partially visible on the top left, a pair of white wireless earphones, a blue bookmark with the text 'one more page,' and other small, colorful items.
A copy of the book titled 'The 1-Page Marketing Plan' lies on a gray textured surface. The book cover is bright yellow with bold red, white, and green text. Surrounding the book are various small objects: a metallic laptop partially visible on the top left, a pair of white wireless earphones, a blue bookmark with the text 'one more page,' and other small, colorful items.

★★★★★